SMASCO
Saudi Manpower Solutions Co.
As of: May 28, 2026
Company Profile
Saudi Manpower Solutions Company (SMASCO) is a Saudi joint stock company registered in the Kingdom of Saudi Arabia. The principal activity of the company is to provide employment agency services and administration and support to individuals and businesses for temporary employment of foreign labour. SMASCO operates through reportable segments including Corporate (providing services of expatriate and Saudi labour to companies), Individuals (providing home labour services and hourly cleaning services), Logistic (storage facilities, accommodation, and transportation), and Others (call centre, prepaid cards wholesale, custom software, network management). The ultimate parent is Al Holoul Almutakamela Holding Company.
The Story
SMASCO operates as a highly efficient, asset-light manpower solutions provider, delivering robust returns on capital and steady revenue growth while navigating the operational complexities of foreign labor recruitment and credit risk management.
Source: Annual 2025 (2026-05-03)
Performance & Distributions
Market Pricing Multiples
Growth Story
SMASCO's revenue grew to 2,094,593,912 SR in FY 2025, up from 1,892,890,092 SR in FY 2024 and 1,827,191,275 SR in FY 2023. This represents a solid top-line expansion driven primarily by the private corporate sector and individual home labor services. Despite this top-line momentum, the company's long-term growth capacity is structurally constrained by its low historical reinvestment rate, which averaged 1.85% over the past five years. Consequently, the sustainable growth rate stands at a modest 0.48%, indicating that while the company successfully captures market demand, it chooses to distribute the vast majority of its earnings rather than aggressively reinvesting in capital-intensive expansion. This asset-light model relies on visa acquisitions and recruitment pipelines rather than heavy physical infrastructure to sustain its steady growth trajectory.
Profitability Dynamics
SMASCO demonstrates exceptional capital efficiency, boasting a 5-year average Return on Invested Capital (ROIC) of 25.98%. When compared against its Weighted Average Cost of Capital (WACC) of 7.55%, the company generates a substantial value creation gap of 18.43%, highlighting its strong economic moat. In FY 2025, operating income recovered to 174,831,936 SR from 132,428,829 SR in FY 2024, yielding an operating margin of 8.35% and a net profit margin of 7.19%. Profitability was slightly tempered by a 14,857,739 SR share of loss from its joint venture, Waed Khadmat Al Munzal For Marketing. Nonetheless, the core business remains highly cash-generative, supported by unearned revenues of 44,983,454 SR representing advance collections from customers, which ensures a steady upfront cash flow cycle to fund ongoing recruitment and visa costs.
Risk & Capital Structure
Risk Factors
While SMASCO maintains a low-debt balance sheet with total debt of 101,264,006 SR and cash of 59,985,767 SR, its capital structure is characterized by an adjusted net debt-to-equity ratio of 0.82 in FY 2025, up from 0.76 in FY 2024. The company's primary risks are operational and credit-related rather than financial leverage. Gross trade receivables rose to 407,719,973 SR in FY 2025, accompanied by a sharp increase in the allowance for impairment to 63,711,626 SR, reflecting rising credit risk as overdue receivables beyond 360 days climbed to 91,080,248 SR. Additionally, the company faces regulatory and operational risks associated with visa amortization and recruitment fees, alongside a 5.91 million SR provision for doubtful advances to suppliers identified in FY 2025. A relevered beta of 0.75 indicates moderate market sensitivity, aligning with its defensive, service-oriented business profile.
Governance Disclosures
We track 6 key governance and oversight matters for this company in our database.
Executive and Board Remuneration
In 2025, the Group paid salaries and remunerations to senior management of SR 10,071,580 and Board of Directors' and committees' remuneration of SR 2,986,685. At year-end, a balance of SR 11.41 million was payable to key management personnel.
Joint Venture Losses and Commercial Transactions with Waed Khadmat Al Munzal For Marketing
The Group's wholly-owned subsidiary, Saneem for Investment Company, holds a 50% interest in Waed Khadmat Al Munzal For Marketing. For 2025, the Group recorded a share of loss of SR 14,857,739 from this joint venture. Concurrently, the Group conducted manpower services transactions with this entity totaling SR 53,594,918 and payments on behalf of SR 1,592,266, with an outstanding due from balance of SR 18,366,959 at year-end.
Research Report
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