TAPRCO
Tihama Advertising, Public Relations and Marketing Co.
As of: May 28, 2026
Company Profile
Tihama for Advertising, Public Relations and Marketing Company is a Saudi joint stock company. Its main activities include commercial advertising, public relations, marketing, publishing, and distribution. The Group operates through several segments including Advertising (outdoor billboards), Media Production (documentary and commercial content), Distribution (educational materials), Retail/Bookstores, and Events and Entertainment management. The Group makes money through service fees, sales of educational materials, and billboard leasing. It has significant exposure to the education sector through exclusive distribution agreements for textbooks.
The Story
Tihama is undergoing a radical structural contraction, liquidating loss-making subsidiaries and reducing capital to offset deep-seated operational deficits.
Source: Q3 2026 (2026-03-30)
Performance & Distributions
Market Pricing Multiples
Growth Story
The company's revenue trajectory shows a consistent downward trend, contracting from 81.8 million SAR in fiscal 2023 to 66.4 million SAR in fiscal 2025, with TTM revenue further sliding to 56.8 million SAR. This decline is largely driven by the strategic decision to initiate liquidation and bankruptcy proceedings for multiple subsidiaries, including Tihama Education and Tihama Modern Bookstores. With a five-year average ROIC of -124.6% and a reinvestment rate of 0%, the company's sustainable growth rate is effectively non-existent. Growth capacity is currently sidelined as the group focuses on exiting loss-making segments and renewing exclusive distribution agreements to stabilize its remaining core.
Profitability Dynamics
Profitability remains the group's primary challenge, characterized by a massive value destruction gap where the ROIC-WACC spread stands at -132.5%. TTM operating margins are deeply negative at -72.6%, and net profit margins have deteriorated to -109.6%. While the group saw a temporary narrowing of losses in fiscal 2025 to -11.7 million SAR, the TTM net loss has widened significantly to -62.2 million SAR. Cash flow generation is hampered by negative operating results and significant provisions for slow-moving inventory, particularly school textbooks, which are subject to minimum annual purchase commitments from a single supplier.
Risk & Capital Structure
Risk Factors
Tihama's risk profile is dominated by 'going concern' uncertainties and legal complexities. Despite a capital reduction from 400 million SAR to 229.2 million SAR to absorb losses, accumulated losses still represent 28.66% of the new share capital. The group is currently embroiled in a lawsuit to recover the remaining 15 million SAR of an advance payment made to the Saudi Film Fund, having already recovered 22.5 million SAR. Additional risks include the expiration of commercial registrations for certain production units and the financial insolvency of its bookstore division, which is currently under bankruptcy proceedings.
Governance Disclosures
We track 10 key governance and oversight matters for this company in our database.
Board and Executive Compensation
Disclosure of compensation for the nine-month period including SR 1,384,591 for the Board of Directors and committees (bonuses, allowances, and expenses) and SR 1,205,741 for senior executives (salaries, benefits, and bonuses).
Ownership Relinquishment Agreement with WPP
TAPRCO entered an agreement to relinquish a 20% ownership interest in United Advertising Company to WPP Group in exchange for the transfer of certain business operations. Discussions regarding the scope of the transfer and legal procedures are ongoing, and reciprocal put and call options are included in the agreement.
Research Report
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