SRMG
Saudi Research and Media Group
As of: May 28, 2026
Company Profile
Saudi Research and Media Group (SRMG) is a Saudi joint stock company engaged in trading, media, advertising, promotions, distribution, printing and publishing, and public relations. The Group operates mainly in the Middle East, Europe, and North Africa. Its revenue model includes publishing, visual and digital content, public relations, advertising, and printing and packaging services. The Group maintains strategic long-term relationships with customers and has recently expanded into exclusive sports broadcasting rights (Saudi Professional League) through its subsidiary Thmanyah.
The Story
SRMG is navigating a structural pivot from traditional print to high-value digital and visual content, currently reflected in significant operational losses and heavy capital commitments.
Source: Annual 2025 (2026-04-09)
Performance & Distributions
Market Pricing Multiples
Growth Story
A Digital Migration metaphor best describes SRMG's current trajectory. Revenue has contracted from SAR 3.75 billion in FY 2023 to SAR 2.67 billion TTM, reflecting structural challenges in the traditional printing and packaging segments. However, the group is aggressively pursuing a multi-platform strategy, evidenced by the SAR 2.32 billion exclusive broadcasting rights for the Saudi Professional League and strategic partnerships with Bloomberg and Discovery. The 5-year average reinvestment rate of -26.7% and a negative sustainable growth rate of -2.9% highlight a period of intense restructuring where capital is being reallocated from legacy industrial assets toward digital expansion and reach.
Profitability Dynamics
The Cost of Evolution metaphor captures the current financial strain of SRMG's transition. While the group maintains a historical 5-year average ROIC of 10.9%, which exceeds its WACC of 9.16%, current TTM performance shows a sharp decline with an operating margin of -16.5% and a net loss of SAR 553 million. This downturn is driven by substantial impairment charges totaling SAR 121.5 million in FY 2025, primarily within the printing and packaging segment. Profitability is currently weighed down by the high costs of content acquisition and the operational challenges of industrial subsidiaries, resulting in a negative NOPAT of SAR -494.2 million.
Risk & Capital Structure
Risk Factors
The Tightrope of Transformation metaphor illustrates the group's heightened risk profile. Leverage has increased significantly, with the debt-to-capital ratio rising from 0.50 to 1.37 in FY 2025. A major subsidiary, SPPC, has breached specific financial covenants, leading to the classification of certain interest-bearing loans as short-term. Furthermore, the group faces substantial liquidity pressure from SAR 2.39 billion in trade payables, largely related to long-term content licensing agreements. Business-specific risks are further compounded by the permanent cessation of City Pack Co. operations and the ongoing need to manage geopolitical tensions in the region.
Governance Disclosures
We track 10 key governance and oversight matters for this company in our database.
Joint Venture with Qvest Group
SRMG established a joint venture, Qvest Arabia Company LLC, with a 33% ownership stake. During 2025, the Group transacted SAR 59.9 million with this JV for broadcasting and other services, while the JV reported a net income of SAR 6.2 million for its first year of operations.
Transactions with Management-Linked Entity
The Group disclosed an outstanding balance of SAR 21.1 million (down from SAR 33.5 million in 2024) paid for media services to an entity owned by the General Manager of one of its subsidiaries. This balance is currently held within prepayments and other current assets.
Research Report
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