CENOMI RETAIL
AFG International Co.
As of: May 28, 2026
Company Profile
AFG International Company (previously known as Fawaz Abdulaziz Al Hokair & Co.) is a listed Saudi Joint Stock Company. The Group engages in wholesale and retail trading in ready-made clothes, footwear, accessories, cosmetics, traditional and precious jewelry, optics, electronics, consumer food products, and owning and operating restaurants, cafes, and entertainment centers. The Intermediate Parent Company is Al Futtaim Retail Company, and the Ultimate Parent Company is Al Futtaim Group LLC.
The Story
CENOMI RETAIL (rebranded as AFG International Company) is a major Saudi retail operator facing severe capital structure distress, negative operating profitability, and a massive going-concern deficit, currently relying on Al Futtaim Group's financial life support to execute a sweeping operational turnaround.
Source: Q1 2026 (2026-05-13)
Performance & Distributions
Market Pricing Multiples
Growth Story
The company's revenue trajectory reflects a deliberate contraction and restructuring, with TTM revenue at 5.14 billion SAR, slightly up from 5.10 billion SAR in FY 2025 but down from 5.92 billion SAR in FY 2022. This decline is driven by the strategic rationalization of underperforming brands and store optimization. The company's long-term growth capacity is severely constrained, as evidenced by a negative 5-year average ROIC of -3.73% and a negative sustainable growth rate of -1.58%, despite a 5-year average reinvestment rate of 42.29%. Growth is no longer about expansion, but about survival and pruning unprofitable segments to stabilize the top line.
Profitability Dynamics
Profitability is the company's primary battleground. The TTM operating margin stands at -2.49% with an EBIT of -128.10 million SAR, and the net margin is deeply negative at -10.63% (net loss of 545.86 million SAR). The company fails to create economic value, with a 5-year average ROIC of -3.73% compared to a WACC of 8.13%, resulting in a negative value creation gap of -11.87%. This persistent destruction of capital has led to accumulated losses of 2.16 billion SAR as of March 2026, meaning the business is currently consuming cash rather than generating free cash flows to support its enterprise value of 7.16 billion SAR.
Risk & Capital Structure
Risk Factors
The risk profile is exceptionally high, characterized by a severe capital deficit where total liabilities exceed total assets by 1.53 billion SAR and current liabilities exceed current assets by 1.55 billion SAR. The company's latest total debt stands at 5.83 billion SAR against a cash balance of only 207.33 million SAR. This leverage is reflected in a high relevered beta of 3.12 and a steep cost of equity of 18.27%. The company's survival is entirely dependent on its major shareholder, Al Futtaim Private Company LLC, which has provided a 1.41 billion SAR shareholder loan and corporate guarantees for its 1.57 billion SAR Emirates NBD bank facility. Additionally, geopolitical tensions in the Gulf region present ongoing supply chain and cost risks.
Governance Disclosures
We track 12 key governance and oversight matters for this company in our database.
Guarantee Fee Paid to Intermediate Parent
The Company's SAR 1,600 million credit facility with Emirates NBD Bank is secured by a corporate guarantee from Al Futtaim Private Company LLC. In connection with this guarantee, the Company accrued a guarantee fee of SAR 8,340,263 to Al Futtaim Private Company LLC during the three-month period ended 31 March 2026.
Shareholder's Loan from Intermediate Parent
The Company has an outstanding shareholder's loan of SAR 1,407,765,877 as of 31 March 2026 from Al Futtaim Private Company LLC. The loan carries an interest rate of 3-month SAIBOR plus 3.6%, with interest capitalized quarterly, and includes an option to convert the loan into equity. Accrued interest for the three-month period ended 31 March 2026 was SAR 29,289,316.
Research Report
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