LUMI
Lumi Rental Co.
As of: May 28, 2026
Company Profile
Lumi Rental Company is a Saudi Joint Stock Company registered in Riyadh, Kingdom of Saudi Arabia. The Company is a 70% owned subsidiary of Seera Group Holding. The objective of the Company is buying, leasing and renting vehicles, through its 50 Branches, Workshops, Showrooms and Parking yards across the Kingdom of Saudi Arabia. The Company's operations are solely conducted within the KSA region.
The Story
Lumi Rental Company operates a highly capital-intensive vehicle leasing and rental business in Saudi Arabia, driving growth through massive fleet reinvestment while maintaining a narrow but positive spread over its cost of capital.
Source: Q1 2026 (2026-05-13)
Performance & Distributions
Market Pricing Multiples
Growth Story
Lumi's growth story is characterized by a massive, continuous cycle of capital deployment, resembling a high-speed treadmill. Revenue grew significantly from 1,105.58 million SAR in FY 2023 to 1,549.77 million SAR in FY 2024, and reached 1,668.76 million SAR in FY 2025, though TTM revenue shows a slight moderation to 1,623.29 million SAR. This expansion is fueled by an extraordinary five-year average reinvestment rate of 340.83%, reflecting the heavy capital expenditures required to constantly refresh and expand its vehicle fleet, with TTM Capex at 849.09 million SAR. With a five-year average ROIC of 10.97%, this aggressive reinvestment yields a high sustainable growth rate of 37.40%. However, recent interim data for the three months ended March 31, 2026, indicates a temporary slowdown, with total revenue declining to 366.06 million SAR from 411.53 million SAR in the prior-year period, primarily driven by lower used vehicle sales and a slight dip in lease and rental agreements.
Profitability Dynamics
Lumi creates positive economic value but operates like a finely tuned engine running on tight tolerances. The company's five-year average ROIC of 10.97% exceeds its WACC of 9.41%, generating a positive value creation gap of 1.56%. Profitability is supported by a solid TTM operating margin of 18.64% and a net profit margin of 11.40%, translating to a NOPAT of 294.56 million SAR. However, the asset-heavy nature of the business means that cash flow generation is heavily consumed by fleet additions. Segment analysis reveals that while long-term leasing and short-term rentals provide stable, recurring revenue streams, the used car sales segment is highly cyclical and volatile, as seen in the first quarter of 2026 where used car sales revenue dropped to 71.32 million SAR from 111.23 million SAR in Q1 2025, directly impacting overall profitability.
Risk & Capital Structure
Risk Factors
The primary risk for Lumi lies in its substantial leverage and sensitivity to interest rate fluctuations, much like a heavily loaded trailer navigating a steep incline. The company carries a massive debt load, with latest total debt standing at 1.64 billion SAR, primarily composed of floating-rate Islamic Murabaha and Tawaruq facilities. This high debt load is reflected in a relevered beta of 1.67, indicating high systemic risk and sensitivity to market movements. Interest rate risk is a critical concern; a 100 basis point increase in interest rates would reduce profit by approximately 15.79 million SAR based on March 31, 2026 figures. Additionally, Lumi faces credit risk from its trade receivables, which stood at 497.78 million SAR gross with an accumulated impairment loss of 72.82 million SAR as of Q1 2026, highlighting the challenges of managing collections from corporate and government clients.
Governance Disclosures
We track 9 key governance and oversight matters for this company in our database.
Share-Based Payment Incentive Funded by Parent Company
The parent company, Seera Holding Group, granted funds to pay an incentive to the company's employees upon the successful completion of listing 30% of the company's share capital on Tadawul. This incentive was classified under IFRS-2 Share-based Payment and recorded as an expense in the statement of profit or loss against an equity contribution from the parent company under other reserve.
Related-Party Transactions and Balances with Parent and Fellow Subsidiary
Lumi Rental Company enters into sales, purchases, and settlement transactions with its parent company, Seera Group Holding, and fellow subsidiary, Almosafer Company for Travel and Tourism. For the three months ended 31 March 2026, sales to Seera Group Holding were SR 40,890 and purchases were SR (596,417), with a due balance to the parent of SR 14,997,262. Sales to Almosafer Company for Travel and Tourism were SR 786,679 and purchases were SR (258,325), with a due balance from Almosafer of SR 786,679.
Research Report
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